Rediscover
Playtex

Rediscover Playtex

The iconic
and timeless brand

The iconic
and timeless brand

Playtex reveals
your natural beauty

A collection of lace lingerie with more femininity, more support, more comfort, and more elegance: timeless elegance. Playtex is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear.

Comfort

Thanks to our expertise as traditional corset makers, Playtex brings a respect for the know-how of a perfect fit combined with innovation in shapes, materials, invisible lace, tulle, modern cuts...

Natural

Playtex values and enhances women's shapes without changing who you are. It is the hallmark of all women who want to feel naturally beautiful in their own skin.

Feminity

Inspired by the brands muse Zoé Félix, a woman with an authentic style and inspiring personality, who embodies a perfect look beyond the confident silhouette and posture, Playtex is for those who have self-confidence, know themselves and love natural beauty.

“ Zoe Felix’s favourite bra,
all in lace ”

Flower Elegance

“ Zoe Felix’s favourite bra,
all in lace ”

FALL FOR FLOWER ELEGANCE

“ The flat lace invisible
under all your clothes ”

Invisible Elegance

“ The flat lace invisible
under all your clothes ”

FALL FOR INVISIBLE ELEGANCE

“ The ultra-feminine version of the
iconic Cross Your Heart bra ”

NEW

Recycled Classic Lace Support

“ The ultra-feminine version of the
iconic Cross Your Heart bra ”

FALL FOR CROSS YOUR HEART

RCS - Made with 56% Recycled Polyamide and 6% Recycled Elastane – Certified by ECOCERT Greenlife – PW France – n° EGL/229478

RCS - Made with 36% Recycled Polyamide and 6% Recycled Elastane – Certified by ECOCERT Greenlife – PW France – n° EGL/229478

RCS - Made with 80% Recycled Polyamide – Certified by ECOCERT Greenlife – PW France – n° EGL/229478

“ The bra for
better everyday posture ”

Ideal Posture

“ The bra for
better everyday posture ”

FALL FOR IDEAL POSTURE