The iconic
and timeless brand

The iconic
and timeless brand

Playtex reveals
your natural beauty

A collection of lace lingerie with more femininity, more support, more comfort, and more elegance: timeless elegance. Playtex is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear.

Thanks to our expertise as traditional corset makers, Playtex brings a respect for the know-how of a perfect fit combined with innovation in shapes, materials, invisible lace, tulle, modern cuts...

Playtex values and enhances women's shapes without changing who you are. It is the hallmark of all women who want to feel naturally beautiful in their own skin.

Inspired by the brands muse Zoé Félix, a woman with an authentic style and inspiring personality, who embodies a perfect look beyond the confident silhouette and posture, Playtex is for those who have self-confidence, know themselves and love natural beauty.

“ Zoe Felix’s favorite bra,
all in lace ”

“ Zoe Felix’s favorite bra,
all in lace ”

FALL FOR FLOWER ELEGANCE

“ The flat lace invisible
under all your clothes ”

“ The flat lace invisible
under all your clothes ”

FALL FOR INVISIBLE ELEGANCE

“ The ultra-feminine version of the
iconic Cross Your Heart bra ”

“ The ultra-feminine version of the
iconic Cross Your Heart bra ”

FALL FOR CROSS YOUR HEART

“ The bra for
better everyday posture ”

“ Delicate and feminine
for an enhanced cleavage ”

“ Delicate and feminine
for an enhanced cleavage ”

FALL FOR FLOWER ELEGANCE