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What kind of lace will you fall for?

Embroidery

Elevate your lingerie with embroidered lace, the perfect blend of tradition and modernity.

LOVE IT!

Floral Lace

Let yourself be charmed by floral lace, the embodiment of femininity and elegance.

DISCOVER IT!

Graphic Lace

A play of lines and sheer details that redefines elegance and adds a touch of sophistication.

NEED IT!
How to choose your bra shape? LEARN MORE !

Welcome to the Playtex® online store, the official address for the Playtex® women's lingerie brand. Key reference in the world of women's lingerie, Playtex® has been a corsetry expert for over 70 years. Playtex® lingerie is defined by products that are comfortable, elegant, and offer strongsupport. By combining comfort, support, and aesthetics, Playtex® lingerie offers models that adapt to all body types and meet the needs of every woman. Whether you're looking for a bra, panties, or shapewear, Playtex® aims to enhance every silhouette while ensuring optimal comfort.

With iconic models such as the non-wired Cross Your Heart bra, the Ideal Posture posture-correcting bra, and the Perfect Silhouette shaping girdle, Playtex® prioritizes high-quality shaping products. Lingerie that enhances your figure while providing optimal comfort: that is Playtex’s commitment. All Playtex® products are available on playtex's official website, offering exclusive deals and early access to new collections