The iconic
and timeless brand

Playtex reveals
your natural beauty

A collection of lace lingerie with more femininity, more support, more comfort, and more elegance: timeless elegance. Playtex is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear.

Playtex reveals
your natural beauty

A collection of lace lingerie with more femininity, more support, more comfort, and more elegance: timeless elegance. Playtex is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear.

Comfort

Thanks to our expertise as traditional corset makers, Playtex brings a respect for the know-how of a perfect fit combined with innovation in shapes, materials, invisible lace, tulle, modern cuts...

Natural

Playtex values and enhances women's shapes without changing who you are. It is the hallmark of all women who want to feel naturally beautiful in their own skin.

Feminity

Playtex dresses women with authentic style and inspiring personality, who have self-confidence and love natural beauty. The brand is for those that know themselves and embody a perfect look beyond the confident silhouette and posture.