Lingerie guide


Discover all the bra shapes at Playtex

Soutien-gorge avec armatures


Discover the numerous Playtex wired bras, that perfectly support the breasts, even the most generous ones.
Because women’s comfort is fundamental for Playtex, our styling team covered the wires with a soft material so that, despite them, your breast is protected and you feel comfortable.

Our underwired bras

Non Wired

Discover the iconic Cross Your Heart bra with its clever crossed structure that replaces the usual wires for perfect support of your breasts. These bras are available in a variety of different colours and materials. In cotton or microfiber, in floral lace, from the most basic styles to the most sophisticated, there is a large amount of options from B cup to H cup.

You will also find a wireless bra in the Flower Elegance line with the spacer bra. Or you can choose the Feel Good Support bra with interchangeable straps for free movements.

Our non-wired bras
Non Wired
Full cup

Full Cup

If you like having your breasts supported and well covered, the full cup bra is the one you need. Playtex has imagined its full cup bras with covering cups and large straps for a perfect support of the breast. You can choose the famous Cross Your Heart bra, or you can opt for a bra from the Flower Elegance or Ideal Beauty collections.
Move around freely with your breast staying supported and in place all day long.

Our Full cup bras


Playtex, in addition to making comfortable bras, has thought about elegant lingerie with our balconette bras that enhance the curve of the breast to sublimate the cleavage and bring perfect support. Fall in love with the lace balcony bra from the Flower Elegance or Invisible Elegance collections.

Our balconette bras


Choose a Minimiser bra to reduce your generous chest all while guaranteeing the best support and comfort all day long. With these bras, you can lose one cup size!

What’s our secret? Our underwires are more open than those of the classic bra, allowing your chest to be balanced out.

Our Minimiser bra

Front closure bras

Our front closure bras are practical, comfortable and provide excellent support. What more could you ask of a bra?
Gone are the days when you struggled to put your bra on! Playtex has the ideal solution to make your life easier with our front closure bras.

Our Ideal Posture bra will fit your needs. Whether you love the ivory or black style, it’s ultra-feminine thanks to its bold graphic lace.

Time to try something new!

Our front closure bras
Front closure bras